SHE STOCKHOLM creates jewelry with style, character and a touch of everyday glamour,
in both 925 silver and stainless steel.

The brand was founded by childhood friends Caroline Bränfeldt and Lina Friberg. After more than ten years of building SHE STOCKHOLM, a new chapter begins together with Gry Forssell. We are now three owners united by creavity, friendship and a passion for jewelry.

Our mission is to design jewelry that makes you feel confident, stylish and a little bit unstoppable.

Gry Forssell

Gry Forssell is well known to the Swedish tv and radio audience with over thirty year of experience hosting a variety of shows and is since 21 years the anchor of Sweden’s biggest morning show at the radio station Mix Megapol. She is also a dedicated jewelry lover and is new in the business relying on Lina and Caroline’s expertise.

Caroline Bränfeldt

Caroline Bränfeldt has known from a young age that she wanted to follow in her grandmother's footsteps. She loved to see her work on the sparkling gems and shiny gold. Her dream came true at the age of 16, as Caroline began goldsmiths training, and now she has more than 29 years of experience in goldsmithing, crafts and design.

Lina Friberg

Lina Friberg grew up in a family of artists and have always been creative and interested in design. In 2015 she trained as a silversmith. Before that she has run companies in the service industry and worked as both stylist and professional makeup artist.